Magazine B Issue #90 : LEMAIRE

In 1991, Christophe Lemaire founded his namesake fashion label in Paris, France, which was soon lauded for its timeless everyday wear and ardent fanbase. Thinking of all skin tones, Lemaire developed a signature dialed-down color palette and understated aesthetic for his practical garments made of innovative materials. These silhouettes are manifested in the brand’s staples—namely, the dry silk shirts and the asymmetrical Twisted Dress with button detailing. When Sarah-Linh Tran joined at the helm in 2010 as co-creative director, Lemaire entered a renaissance. Today, the Lemaire brand has a wider reach than ever, transcending genre, gender, and age with a leather goods line, jewelry offerings, and collaboration with Japanese lifewear brand Uniqlo.

Contents

INTRO

EDITOR’S LETTER

PERSONAL ARCHIVES
Hints of Christophe Lemaire and Sarah- Linh Tran’s creativity found in their work spaces

IN MARAIS
The Lemaire headquarters blends into the Marais, a historic district in Paris

SMALL TALK
People at Lemaire affirm their personal beliefs about clothing and the brand’s unwavering trajectory

INTERVIEW: CHRISTOPHE LEMAIRE & SARAH-LINH TRAN
Co-creative directors of Lemaire

ON-SITE WORKSHOP
Lemaire’s in-house atelier materializes the brand’s design universe

LEMAIRE WARDROBE
Lemaire’s iconic style imbues the brand’s shirts, jackets, overcoats, and other essential items

UNDERSTATEMENT
Delicate design language expressed through colors, materials, silhouettes, and other details

OPINION: ANJA ARONOWSKY CRONBERG
Fashion journalist Anja Aronowsky Cronberg attests that Lemaire provides physical and mental comfort through its clothes

DEFINITE
The unique perspectives of Lemaire brand fans who refuse to compare themselves with others

AT THE BOUTIQUE
Lemaire boutiques reflect the brand’s comfortable and calm mood

CRAFT PARTNERS
The brand expands its aesthetic domain through ingenious partnerships with artisans and artists

OPINION: SONYA DYAKOVA
Graphic designer Sonya Dyakova says that the allure of Lemaire is that it has created its own narrative by incorporating cultural elements in fashion

IN THE COLLECTIONS
Impressive Lemaire collections created in collaboration with outside creators

INDIVIDUALS
Strong personalities who have appeared on Lemaire runways

ESSAYS
Thoughts on the charms of Lemaire as everyday wear that is anything but mundane

AN OPTICAL POEM
Lemaire’s color palette reflects light, shadow, and nature’

BRAND STORY
How Lemaire grew while concentrating on creating styles rather than fashion

INSPIRATIONS
Music, films, books, and architecture that inspire the Lemaire designer duo

OUTRO

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf trough with ease.

© Magazine B